#51 - Steve Lohr - Sustainable Water Management Practices for Vineyards

Texas+Water Editor-in-Chief Dr. Todd Votteler talks with Steve Lohr, President and CEO of J. Lohr Vineyards & Wines in California, about sustainable water management practices for vineyards. As the President and CEO of J. Lohr Vineyards & Wines, Lohr is responsible for the overall management and strategic planning of J. Lohr Vineyards & Wines, with a particular focus on sales and finance. In 1972, at age 10, Lohr helped his father, Jerry, plant their first vineyards in Greenfield, California. After graduating from Stanford University with degrees in civil engineering and economics, he split his time between winegrowing and designing and building high-end custom homes on the San Francisco Peninsula. In 2003, Lohr wrapped up his flourishing custom home-building career to devote his full energy to J. Lohr Vineyards & Wines. In 2013, he was promoted to CEO of J. Lohr Winery. Steve sits on the Board of the California Sustainable Winegrowing Alliance, which promotes the adoption of sustainable practices throughout California’s vineyards and wineries. He was Chairman of the Board from 2016-2018.Take a deep dive into the world of water with those making waves.