#060 - Brand Licensing

In this new #podcast episode, we discuss the topic of brand licensing. A big goal of brand licensing is to reinforce an existing brand’s image or bring awareness to a brand that is new to consumers. We have special guests Maura Regan, President of Licensing International, and Michael Connolly, Founder and CEO of Retail Monster to bring insight to this episode's topic!   ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Twitter: twitter.com/falconscg  Facebook: facebook.com/falconscreativegroup/  Linkedin: linkedin.com/company/falcons-creative-group/ Instagram: instagram.com/falconscg/