#029 The BMW slogan, and where it comes from | BMW Podcast
âSheer Driving Pleasureâ and âFreude am Fahrenâ: the BMW slogan is one of the most famous brand slogans in the automotive world. For decades, this claim has stood for the BMW driving experience and has become famous around the globe. But we wanted to know more, like when it first appeared and if itâs true that its origins go all the way back to the mid-30s. We canât wait to reveal what we found out in this episode of âChanging Lanesâ. So hit play and get ready to become an expert in âSheer Driving Pleasureâ and âFreude am Fahrenâ.
And if you want to read and see more about the BMW slogan, go to BMW.com:Â
https://www.bmw.com/en/automotive-life/the-history-of-the-bmw-slogan.html
1:16 Before the slogan
2:06 First appearance of pleasure/Freude
3:34 Focus on the BMW products
7:06 âFreude am Fahrenâ first appears
9:47 âSheer driving pleasureâ joins the party
10:59 âThe Ultimate Driving Machineâ
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#029 The BMW slogan, and where it comes from | BMW Podcast