Purpose Focused Branding with David Aaker

Hosts Patty McCord and Jessic Neal are joined by David Aaker, the father of modern branding. As an author, speaker, and Vice Chairman, David has paved the way for branding to evolve into what it is today through his work. Listen in as they dive into what makes a successful brand!Relevant links:Book: Aaker on BrandingBook: The Future of Purpose-Driven Brandingdavidaaker.com   Do you have an ongoing work issue you need guidance solving? Or maybe you want to know how Patty and Jess would have dealt with a past problem. Share your stories and questions with our producers here.TruthWorks is hosted by Jessica Neal and Patty McCord. The show is edited, mixed and produced by Megan Hayward and Mik Finnegan. Our Production Manager is Kathleen Speckert. TruthWorks is an editaudio production.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.