How to Create Your Unique Brand with Rachel Pesso

In today's busy world, you only have a few seconds to catch someone's attention. So how do you stand out among the many businesses out there? What do you want your business to be known for? In this episode, Dr. Kylie interviews Branding and Web Design Expert Rachel Pesso. She is the creator of Soul Themes, the done-for-you solution for the website of your dreams. With over ten years of branding and design experience, Rachel blends high-level strategy, collaboration, and deep love to design who you are online. Her recent clients include Jonathan Fields, Laverne Cox, Lori Harder, and Jen Gottlieb. You cannot escape the fact that branding is integral to your business. So if you want to know the steps to building and growing your brand, this episode is for you!“Branding is super powerful when you can tap into it.”- Rachel Pesso In This Episode:- Rachel shares her journey from being a freelancer without clients to becoming a well-known branding expert- What's the first step to creating your brand clarity?- Infusing emotional experience into your brand concept- Leveraging TikTok and Instagram stories to build and grow your brand- Think about the entry points where people can discover you and create a seamless user experience - Why you don't need to get so wrapped up in designing your logoAnd more!Resources:- Join the 90-Day Coaching Program with Dr. Kylie Burton- Why Are My Labs Normal? Your guide to reading your own blood work; no medical background neededConnect with Rachel Pesso:- Website- Instagram- Facebook Connect with Dr. Kylie:- Website- Instagram- Facebook- YouTube*Sponsored by Systemic Formulas*- For all practitioners, join SF via the FB group I run: https://www.facebook.com/groups/716554078541135- For everyone else, learn about the products by following them on IG: https://instagram.com/systemic_formulas?igshid=YmMyMTA2M2Y=The brand new Mybyome products are now available too! Learn more at mybyome.com. Order the Mybyome products now available at drkylieburton.com/supplements.