Why Every Creator Should Have a Newsletter with Austin Rief

►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergLINKS FOR THIS EPISODE:Production Team: https://www.bigoceanpodcasting.comAustin Rief: https://twitter.com/austin_riefSHOW NOTES:0:00 - Intro3:54 - The verticalization of email12:10 - Deconstructing the Mr. Beast content model16:27 - The pros and cons of different newsletter categories27:22 - Too niche or not niche enough?33:00 - How to start a newsletter in 202335:20 - Newsletter monetization42:17 - How Austin Rief thinks about AI and media businesses44:37 - Can you be friends with the competition?47:47 - Austin Rief peers into the crystal ball