The Laws of Community Building with Natalie Ellis

Why are you waiting to build your community? In today's episode, we explain why the time is now to start creating, share the five tests to prove community exists, share how to have community members engage with one another, and so much more. Hosts Sahil Bloom & Greg Isenberg, are joined by Natalie Ellis, a self-taught entrepreneur who bootstrapped her way to a community-based company that generates over $6 million per year in recurring revenue. You won't want to miss this episode.►► Want more community? Learn more here: http://trwih.comA SPECIAL THANKS TO OUR SPONSOR►► This episode is brought to you by Retool https://retool.com/Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster. Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/LINKS FOR THIS EPISODE:Natalie Ellis: https://twitter.com/natalieellis91Sahil Bloom: https://twitter.com/SahilBloomGreg Isenberg: https://twitter.com/gregisenbergProduction & Marketing Team: https://penname.co/FIND US ON SOCIALTwitter: https://twitter.com/_trwihInstagram: https://www.instagram.com/_trwihTikTok: https://www.tiktok.com/@_trwihWeb: https://trwih.comSpotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvhApple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985SHOW NOTES00:00 Sneak Peek00:57 Loving Cold Exposure05:36 Why Start-Ups are like Ice baths07:30 Natalie’s First “Little” Business13:57 Creating Products from Community17:47 Community VS Audience23:05 Generating Engagement & Creating Culture28:40 The Messy Middle37:50 Content to Grow, Build, or Sell41:00 Optimizing Funnels and Adding Value46:46 Building and Safeguarding the BossBabe Brand54:05 The Laws for Community Building58:50 Finding Natalie Ellis1:00:42 Thanks for Listening