48. A Deep Dive on “Natural Flavors” in the Food Industry with Ashley of BTR Nation

Ever wondered what's really lurking behind the term "natural flavors" on your favorite snack labels? Today we're sitting down with Ashley, the founder of B.T.R Nation who is leading the way for a new food industry that rejects natural flavors. She's a shining example of a leader that puts people over profit. After being the primary caretaker for both of her parents as they battled cancer, Ashley set out on a mission to clean up our snack options. Even in the hospital, she found low quality snacks that helped keep the patients eating but that's about all they helped with. The idea for B.T.R Nation came through her experiments to find a healthy alternative for her parents. We're doing a deep dive into BTR Nation's ethos and the obstacles faced by a brand championing real, earth-grown ingredients in a market saturated with ultra-processed alternatives. The level of transparency in the food industry often feels as clear as mud, especially when it comes to flavoring. It reminds me a lot of the fragrance industry with their unclear, deceptive labels. In this episode, we're chatting about:  The reluctance of flavor houses to disclose what's really in "natural flavors" Why consumers deserve a full understanding of the ingredients in their favorite snacksHow our taste buds have been hijacked by chemicals How B.T.R Nation is working to produce a high quality product at an accessible price Why is B.T.R Nation's chocolate SO good!? What's on the horizon for Ashley and B.T.R NationSHOP B.T.R. SUPERFOODSNACKS and use code WENDYKATHRYN for 15% offFollow Ashley on Instagram For a limited time only, doors are open to Toxin Free in 3! This is the last time I'll be offering this course as one comprehensive package. So jump in before it's too late!  Download the Top 25 Toxins to Avoid and become a label reading pro! If you enjoyed this week's episode, please: Leave a positive review or rating wherever you listen Shop toxin free products on my Toxin Free Shopping Guide Download your free 25 Toxins to Avoid Post a screenshot, share what you loved, and tag me on Instagram @wendy_toxinfreeish Want to ask me a question to get answered on the podcast? Leave me a voice message here.