In Business, the Best Story Wins

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Mark Edwards spent over 25 years as the chief music critic for London’s Sunday Times, so he knows how to capture an audience’s attention. And his new book, “Best Story Wins,” is all about using the ideas of storytelling to communicate better in business. He joins host Alan Todd to dig into what makes a good story, and what your favorite movie might have to teach you about getting ahead at work.

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In Business, the Best Story Wins

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The Great Disengagement: How 3M's Learning Culture Inspires Employee Engagement and Innovation
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