Japan Scalers | Episode 9: Scaling Haribo in Japan with Paul Kraft

Welcome to the ninth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually.
In this ninth episode, we are joined by Paul Kraft, the Founder and President of JapanIQ, who guides multinational corporations enter and succeed well in the Japanese market. He has helped launch and scaled brands already well known around the world in Japan, including Starbucks, Nespresso and the main subject of this interview, Haribo. Join us as Paul shares how he made the world famous gummy candy brand go from #8 to #1 in the Japanese market in the span of four years, helping it go from a niche imported brand to a worthy mainstream contender.
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TimeStamps :
0:00 Introduction3:25 Initiatives4:29  About Haribo’s History in Japan7:40 The Communication of the Packages to the Customer11:45 Further Communication with Haribo with Television Advertising14:28 Advantages and Experiences as a Leader for Growth26:32 About the Competitive Nature of Convenience Stores30:18 Convincing the Internal Business Team and the Likely Obstacles that Comes40:10 Further Likely Obstacles Between the Japanese partners and Headquarters45:10 “The Death of Thinking” and Inventory50:00  “Walk the Talk”  and “Doing Things that Don’t scale”55:32 European Customer Support Time Zone Obstacles56:38 Advice before Starting Sale in Japan59:13 Consumer Understanding1:05:40 Where to find Paul and Final Thoughts
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Links from Guest Appearance :
LinkedIn | YouTube | JapanIQ
---The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services

Scaling Your Company : 1 on 1 advisory on sales, marketing, management
Scaling Your Sales : Courses to increase your sales in Japan.
Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO
Launch Lab : Japan Incorporation Services


Discover how Launch Lab can simplify your journey and fuel your growth in Japan : ⁠https://launch-lab.jp/⁠
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