Episode 73: Market Research in Japan with Robert Purss from McLaren Group

Welcome to another episode of the Scaling Japan Podcast. In this episode, we are delighted to welcome back Robert Purss for the third time. He is the founder and managing director of McLaren Group, a Tokyo-based bilingual marketing consultancy offering comprehensive services, including marketing strategy, consumer research, and business development. In Part 3, he will delve into essential tools and methodologies for conducting effective research that sets the stage for achieving future success. 
Join us as Robert shares valuable insights into market research and growth strategies in Japan, addressing why companies need market research, affordable research alternatives for businesses with limited budgets, and the advantages of consulting market research professionals. 

Link to Part 1: https://scalingyourcompany.com/marketing-agencies-in-japan-part-1-with-robert-purss/ 
Link to Part 2: https://scalingyourcompany.com/marketing-agencies-in-japan-part-2-with-robert-purss/ 

Links from Guest Appearance:
LinkedIn | McLaren Group⁠⁠⁠⁠⁠⁠⁠
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Show Notes:
00:00 Introduction
2:34 What is Market Research?
3:24 Why Would a Company Need Market Research? 
8:11 Existing Product Growth Strategy and New Product Growth Strategy 
13:47 Research Tools for SME’s
16:20 Managing Data
19:37 What Research Can a Company with No Budget Do?
22:34 Leading Questions and Online Data Sources
27:14 Comprehensive Research: Quantitative and Qualitative
31:59 How Much Do Brands/Businesses Spend on Market Research?
34:15 80/20 Principle, Market Landscape Understanding, and Concept Testing 
36:49 Talking to an Expert
39:12 In Which Departments or Budget Categories is Market Research Held?
40:27 Where Can I Find Japanese People To Do Micro-research?
42:20 Why Should Someone Use the Services of a Market Research Professional?44:04 Tips for Interviewing Japanese People 
46:00 Final Comments
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Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
⁠⁠⁠⁠⁠⁠https://scalingyourcompany.com/salespamphlet/⁠⁠⁠⁠⁠⁠
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