#274: Derek Osgood, CEO Ignition: How To Build an Effective Launch Strategy

Episode brought to you by Trend & Finaloop.On this episode of DTC POD, we dive into the fundamentals of launching a product across different types of companies. We discuss why internal marketing and communication are vital, and how a lack thereof can lead to a failed launch. Derek explains how launches involve more than just a checklist of tasks, encompassing planning, coordination, and support. We learn the importance of building a centralized repository of knowledge and automating processes to streamline launches.(00:03:44) Launching diverse companies(00:06:54) Planning, enablement, iteration(00:09:49) Brand consistency & scaling(00:13:21) Strategy, assets, automation(00:15:51) Automated tools overview(00:18:50) Retrospective survey benefits(00:21:50) Systematizing & automation(00:24:20) Automating launch process(00:28:40) Information hierarchy & iteration(00:31:16) Tips for successful launchShownotes powered by Castmagic Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokDerek Osgood - Founder & CEO HaveIgnitionRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated