S6, E5: How to Use Guerilla Marketing to Maximize Your Product Launch with Nicole Lashae Ben

Maximizing a product launch with guerrilla marketing in the interior product design industry involves leveraging creative, innovative, and low-cost strategies to generate buzz and engage potential customers. By employing unconventional methods such as street marketing, ambient marketing, experiential marketing, viral marketing, and stealth marketing, you can capture the attention of your target audience and create memorable experiences. These tactics not only draw interest but also amplify the impact of your campaign. The key is to think outside the box, being creative, innovative, and resourceful, to ensure that your marketing efforts resonate with your audience and leave a lasting impression, all without requiring a large budget.
In this episode, Nicole dives into the world of guerrilla marketing, exploring how these techniques can be applied specifically to interior product design. She shares practical tips and strategies, and breaks down a compelling case study of an ingenious guerrilla marketing campaign she witnessed at NeoCon. This case study highlights the power of innovative marketing tactics and demonstrates how you can adapt these approaches to make your product launch stand out.
Whether you're an interior designer, product manufacturer, or marketing enthusiast, this episode offers valuable insights into making the most of your marketing budget and creating a lasting impact in the minds of your audience. Ready to tune in and transform your product launch with guerrilla marketing?
 
Key Highlights from the Episode:
[00:01] Intro and what in for you in today’s show
[05:03] What guerilla marketing is and how it works
[05:43] Four (4) key characteristics of guerilla marketing 
[08:21] The benefits of guerilla marketing 
[09:03] Advantages of guerilla marketing over traditional marketing  
[11:34] Five (5) types of guerilla marketing 
[12:24] What Momentum did for an epic guerilla marketing at NeoCon
[27:07] Guerilla marketing ideas to implement in your brand
[29:48] Wrap-up and end of the show
 
Notable Quotes: 
You must be creative and innovative when thinking of guerilla marketing.
Guerilla marketing has a high impact on memorability
Guerilla marketing is budget-friendly, especially for small businesses 
If you don’t know who your target audience is, it’s going to be hard to set measurable goals. 

 
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