S6, E1: 2024 Trade Show Trends: Creating Memorable Experiences for Designers with Nicole Lashae Ben

We are so excited to kick off Season 6 of this podcast! This is a solo episode led by Nicole Lashae Ben, the founder of Thrive In Design. She is sharing insights from her tradeshow explorations in 2024 so far.
Are you looking to stand out at your next trade show by creating an engaging and memorable experience for your audience? Every successful interior product brand understands the power of effective brand storytelling, collaborating with artists and designers, and establishing signature events both within and outside the trade show. Attracting and leaving a lasting impression on designers is not just about having a visually appealing booth; it's about creating a unique in-booth or exclusive out-of-conference experience. In addition, by integrating diverse artistic perspectives, you can create a dynamic and immersive experience that sets your brand apart and ensures your presence is unforgettable.
In this episode, we discuss the latest updates on Thrive In Design, what to expect in Season 6, and three strategies that successful interior product companies are implementing that every brand should adopt. Tune in to discover how these tactics can help you elevate your brand, make a lasting impression, and stay ahead of the competition.
 
                                           
 
Key Highlights from the Episode:
[00:01] Introduction to the show
[01:21] Exciting Updates and Achievements at Thrive In Design
[07:56] Season 6 Sneak Peek: What to Expect
[09:18] Three Strategy Trends for Manufacturers
[10:56] #Artist and Designer Collaborations in Product Development
[12:38] How Two Brands Are Excelling with Artist Collaborations
[18:13] #Effective Brand Storytelling in a Trade Show Booth
[20:56] What Brands Are Doing in Storytelling to Stand Out
[23:06] #In-Booth and Out-of-Conference Events
[28:31] A Quick Recap of the Show
[30:12] Wrap Up and End of the Show
 
Notable Quotes: 
You don’t necessarily have diversity in design if you have the same team designing your product every year.
If you want to stand out, you need an artist or designer collaboration to bring a diversity of perspectives and something fresh to you. 
Establishing your staple event that people are going to know you for in every tradeshow will make you unforgettable. 

 
Let’s Connect:
Resources Mentioned  
Season 5 Episode 7; https://thriveindesign.podbean.com/e/s5-e7/ 
Season 5 Episode 9: https://thriveindesign.podbean.com/e/s5-e9/
 
Learn more about Thrive In Design: 
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
 
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
 
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.