From Good to Great: The UGG Case Study
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In this episode, marketing expert Camille Moore delves into the inspiring story of UGG founder Brian Smith, discussing his book "The Birth of a Brand: Launching Your Entrepreneurial Passion and Soul." Camille explores how Brian transformed UGG from a simple idea into an iconic global brand, taking it from good to great. She breaks down the key lessons from Brian's journey, including his approach to branding, perseverance, and the entrepreneurial spirit that drove UGG's success. Tune in to discover the strategies behind building a brand that resonates worldwide.
From Good to Great: The UGG Case Study