Understanding how to tell your purposeful story with Matthew Stibbe, CEO of Articulate Marketing

This week Yiuwin Tsang caught up with Matthew Stibbe, CEO of Articulate Marketing, to talk about the journey of certification (B corp, Investors in People) and how going through the process of certification is much more important than the destination. Matthew talks candidly about how having a purposeful story has been beneficial to Articulate Marketing but that it goes much deeper than a badge for your website. His ethos and values are truly rooted in doing good and giving back and he ensures sustainable development goals are baked into his business planning. Matthew is a CEO, entrepreneur, marketer, writer, pilot, wine enthusiast, and a geek. He's currently CEO of Articulate Marketing, who provide marketing for ambitious and b2b tech companies. And previously, Matthew was founder and CEO at Intelligent Games, which he sold back in 2000.