The power and perils of pro bono projects: Exploring the challenges and the value with Richard Thomson, CEO of Kaptcha

In this episode of the Beautiful Business Podcast, host Yiuwin Tsang engages in a conversation with Richard Thomson, the CEO of Kaptcha, a visual communications agency. They delve into the world of pro bono projects and their impact on both businesses and teams.Richard shares the story of their first pro bono project, which was initially driven by the desire to secure more work from an existing client. Despite not achieving the desired outcome with the client, the project became a source of pride and unity for the Kaptcha team. They realised that the reward of making a real impact through their work was more valuable than simply gaining additional projects from clients.In the podcast, Yiuwin and Richard highlight the importance of choosing the right projects and partners for pro bono work. The emotional pull and human connection within a project can significantly enhance its impact on both the team and the client. They discuss how personal stories and meaningful narratives can create a deeper resonance with audiences compared to generic corporate videos.The episode also explores the challenges faced when running pro bono projects. Richard emphasises the need for mutual respect and appreciation between the agency and the client. He shares an experience where the team felt their creativity and emotional connection were compromised, leading them to withdraw from the project. The lesson learned is that finding the right people to work with is crucial for the success and fulfilment of pro bono endeavours.Throughout the conversation, the value of recognition and respect for creative work emerges. Creative individuals thrive on feeling valued and acknowledged for their contributions. The episode concludes by highlighting the intrinsic rewards of pro bono projects that go beyond monetary gains, emphasising the importance of achieving a sense of purpose and impact.Join Yiuwin Tsang and Richard Thomson as they explore the power of pro bono projects in creating beautiful businesses that make a difference in the world.About Richard ThomsonRichard Thomson, is the directorial talent behind world-famous BBC icons including Top Gear, Crimewatch, worldwide Formula 1 coverage and Gardener’s World. Bringing these skills to the corporate world, he then launched the multi award-winning HSBC TV. Today, purpose is at the heart of successful business. And like Richard’s TV shows, Kaptcha harnesses the power of film to tell the engaging stories behind the brands, creating real change in the way audiences – internal and external – feel and think.The Beautiful Business Podcast is bought to you in partnership with:Krystal Hosting - the UK's premium sustainable web hosting provider