Nurturing a purpose-led business: Insights from Richard Thomson, CEO of Kaptcha

In this week’s episode of the Beautiful Business Podcast, host Yiuwin Tsang interviews Richard Thomson, the CEO of Kaptcha, a Visual Communications Agency. Richard shares his background working in broadcast TV where he directed travel programs and later worked on shows like Top Gear and Crimewatch. He reflects on the profound impact of his travels, particularly his time in India, where he lived in a rainforest and experienced a sense of peace and detachment from the world.Richard also discusses his time at the BBC, where he felt a strong sense of purpose in informing, educating, and entertaining viewers. He highlights the social impact of his work on programs like Crimewatch, which helped solve cases and make a positive difference in people's lives. He also mentions the influence of Dame Floella Benjamin, a trailblazing black presenter who inspired him and emphasised the responsibility of representation in the media.The conversation then shifts to Richard's current role at Kaptcha and the importance of purpose in business. He talks about projects with Barclays and Aviva that focused on gender equality and diversity. Through their work, they aimed to raise awareness and promote equal opportunities. Richard explains how these experiences shaped his perspective on equality, giving everyone a voice, and creating a supportive and inclusive culture at Kaptcha.They discuss the challenges of being a purpose-driven organisation, acknowledging that no business is perfect but striving to make a positive impact regardless. Richard mentions potential criticism and the importance of working with clients who align with their values and are committed to making a difference. He emphasises the significance of having a purpose statement that focuses on serving society and making a positive change in the world, rather than just benefiting oneself and clients.This episode explores the power of purpose in business, the impact of media representation, and the importance of equality and inclusivity. It showcases Richard's personal journey, his experiences in the television industry, and his mission to create beautiful businesses that make a positive difference.About Richard ThompsonRichard Thomson, is the directorial talent behind world-famous BBC icons including Top Gear, Crimewatch, worldwide Formula 1 coverage, and Gardener’s World. Bringing these skills to the corporate world, he then launched the multi-award-winning HSBC TV. Today, purpose is at the heart of successful business. And like Richard’s TV shows, Kaptcha harnesses the power of film to tell the engaging stories behind the brands, creating real change in the way audiences – internal and external – feel and think.The Beautiful Business Podcast is bought to you in partnership with:Krystal Hosting - the UK's premium sustainable web hosting provider