How to nurture high-performing teams with a culture of trust with Cathy Moseley, The Kernel at Boundless Activated Snacking

Working with a team you love can seem like an impossible feat for many entrepreneurs, but not for Cathy Moseley. Her authentic leadership style has allowed her to create such strong connections with her team that she would go as far as offering up one of her kidneys if needed! During the second part of our interview with Boundless Activated Snacking's CEO, we uncover why having purpose and shared values is vital in building successful teams - something all startups should look at embracing.'I love our mission. I love our business and passion breeds passion. Energy breeds it. And if people believe and have the same mindset as you, they get swept up with you as well. And I think that's how you build a really good team from start, you know, and from small acorns, oak trees grow.'Cathy founded Boundless Activated Snacking in 2017 after she left a job as a commodities trader in the city in search of a new adventure.Running a busy street food stall, she regularly turned to snacks to keep her fuelled throughout the working day, but being gluten intolerant, she struggled to find anything that wasn't either full of rubbish or that just tasted rubbish. That's when the idea for Boundless was born. She started investigating snacks that would keep her fuller for longer, look after the gut, and most importantly, taste good. She spent months cooking up a storm in her kitchen until she perfected her Boundless activated nuts and seeds range. Boundless is on a mission to make snacking easy, creating tasty, healthy products that are genuinely good for the gut. They take great ingredients and make them better using the art of activation to fully release all the nutrients and enable better digestion.Boundless Activated Snacking can be found in more than 3000 stores across the UK and 10 international markets, including Germany, Belgium, and Asia. In the last 12 months alone, the online business has seen in excess of 4000% growth, maintaining its spot as Amazon's Choice for good health snacks.