Giving back - the business benefits of taking on pro bono projects with Gail Hoban, Co-founder, Gas Studio.

Yiuwin Tsang from the Beautiful Business team is joined by Gail Hoban. Gail is the co-founder of B Corp certified design agency, Gas Studio. Gail talks to Yiuwin about how Gas Studio formally donates 5% of time every year to pro bono projects. This approach has many benefits, including how Gas gets to help organisations who are helping others further down the line. And being able to commit that to two or three organisations, means they can support quite a few initiatives with their small team. Another unexpected bonus is how Gas has expanded its knowledge base and expertise on these special projects, which in turn means Gail and the team have been able to win business in new and interesting areas and benefit from a wider network of contacts.Listen in to learn more...Gail Hoban is the co-founder and creative strategist at Gas Studio, a B Corp certified design studio, who advocate design as a tool to encourage access to positive life chances. Gail and co-founder Steve Goodwin believe that design is a powerful tool to reach diverse groups. Gas Studio has learned that understanding your community first, helps to build positive campaigns that are believable. They work with organisations and charities helping them move past the usual stereotypes and reading abilities to make communications work. For more interesting discussion, join us at www.beautifulbusiness.uk