From redundancy to creating social good with John Gilbert, Founder and MD of eski

In this week’s edition of the Beautiful Business podcast, Yiuwin Tsang talks to John Gilbert about the journey he’s been on from being made redundant to setting up eski - an award-winning creative media and marketing agency which has the primary goal of achieving social good. John became disillusioned with the retail sector and felt that he needed to find new projects which actually meant something. This led him to carve out a more purposeful and focused niche with eski, with the aim to create real impact and purpose, whatever the risks might be along the way. John Gilbert is the founder and managing director of eski, a media agency specialising in working with the NHS, charities and purposeful businesses to create social good through campaigns and filmmaking. He and his team have produced several national and international award-winning films and campaigns on subjects including mental health, organised crime, sexual exploitation, cancer prevention and domestic abuse.