Design thinking: Transforming culture, creativity and collaboration in a purpose driven business with Kerry Tottingham, Co-founder of A Beautiful Thing

In this episode of the Beautiful Business Podcast, host Yiuwin Tsang is joined by Kerry Tottingham, co-director of A Brilliant Thing, a social enterprise dedicated to promoting culture change in organisations. Kerry shares her journey from being a jobbing artist to venturing into the world of charity management and ultimately founding A Brilliant Thing. The company focuses on helping organisations develop effective strategies and nurturing a culture of creativity.Kerry explains the concept of design thinking and its transformative power in guiding organisations through complex challenges and toward innovative solutions. She emphasises the importance of involving all team members in the design thinking process to foster collaboration, creativity, and consensus within an organisation.The conversation discusses how design thinking can influence company culture. Kerry explains how the process can make creative thinking visible, highlight its value, and lead to cultural changes within organizations. They explore ways to implement design thinking in teams and encourage leaders to involve their teams in the process, ultimately leading to greater buy-in and innovation. Kerry also shares practical examples of how design thinking can be applied in different contexts, from collaborative projects involving multiple organisations to structuring a growing business. Listeners will gain valuable insights into how design thinking can be a powerful tool for unlocking creativity, fostering collaboration, and shaping a positive organisational culture in any business or non-profit sector. Whether you're a leader looking to enhance your team's problem-solving skills or part of a growing business seeking to streamline operations, this episode offers practical guidance and inspiration for positive change.About Kerry TottinghamKerry Tottingham is the founder and co-director of A Brilliant Thing. She is also a creative facilitator, design thinking and Chartered Management Institute Leadership Coach.At A Brilliant Thing, Kerry and her team work on promoting collaboration and culture change within organisations. She highlights their passion for connecting people, creating social value, and fostering positive change across sectors.The Beautiful Business Podcast is bought to you in partnership with:Krystal Hosting - the UK's premium sustainable web hosting provider