Communicating with integrity in business: Building purposeful and authentic brands with Nicole Green, Catch

In this episode of the Beautiful Business Podcast, host Yiuwin Tsang speaks with  Nicole Green, co-founder of Catch, a communications agency for impact-driven brands and leaders of high-growth businesses. Nicole shares her insights on communicating with integrity in business and emphasises the importance of intentionality and authenticity. They discuss the idea that businesses have the power to do good and how it is crucial for organisations to integrate their mission and purpose into the core of their operations. Nicole highlights the significance of transparency and honesty in conveying messages to the world and holding oneself accountable.The conversation delves into the dangers of rainbow and greenwashing. Nicole explains that consumers are increasingly skeptical of such tactics, and when inauthenticity is uncovered, it can cause significant damage to a brand's reputation. She stresses that the motive behind social purpose initiatives should not be driven solely by avoiding negative consequences but by genuinely wanting to make a positive difference.The episode touches upon the challenges faced by businesses in balancing profit and purpose, acknowledging that while some organisations prioritise doing good, others may prioritise financial gains. However, the discussion also acknowledges the need for collective progress toward aligning business values with societal values.Nicole offers practical advice to business owners on ensuring integrity in communication. She suggests conducting thorough internal audits and seeking external expertise to gain an evidence-based understanding of where the business stands on various impact-related aspects. Additionally, Nicole encourages leaders to be willing to face criticism and make uncomfortable decisions to drive positive change.This episode explores the evolving landscape of purpose-driven communication, the importance of integrating values into the fabric of a business, and the challenges and rewards of communicating with integrity in today's society. Listeners are encouraged to embrace authenticity, transparency, and a commitment to continual improvement in order to build beautiful businesses that make a meaningful impact.About Nicole GreenNicole co-founded Catch, a B-Corp-certified communications agency for impact-driven brands and leaders of high-growth businesses. She is a firm believer that businesses have the power to do good. Catch is an international team of communications consultants working on campaigns spanning food and drink, health, sustainability, and finance to shape conversations and drive meaningful change from campaigning on inclusivity in the period industry to unpicking greenwashing and promoting transparency in supply chains. Her background in journalism inspired her career in PR and has seen her develop award-winning media campaigns and offer counsel to global business leaders. She is passionate about inclusivity in workplaces and general quality in business and has a commitment to building a flexible, diverse, and progressive working environment.The Beautiful Business Podcast is bought to you in partnership with:Krystal Hosting - the UK's premium sustainable web hosting provider