Attracting and engaging clients with a defined purpose - Tom Hardcastle, Senior Partner at Ninety

Yiuwin Tsang from the Beautiful Business team is joined by Tom Hardcastle. Tom is a Senior Partner at social enterprise, Ninety. Ninety are innovation experts in the insurance sector. Their clients include Bupa, Direct Line, Generali, Lloyd’s and Zurich and 90% of their distributable profits go to charity. On this episode Yiuwin asks Tom the following...Ninety donates 90% of distributable profit to good causes, 10% to staff. Those are some eye-opening numbers. How do you ensure the funds create the most impact possible?The concept of leveraging impact is a really interesting one, where the level of positive impact can be multiplied through strategic support or deployment of skills/expertise - what kind of leveraging have you seen through Ninety that creates greater impact than the size of donation?It's clear that purpose and impact is so important to you personally, why is that? How does that translate into your role at Ninety?Join us for more interesting discussion in the Beautiful Business Community - www.beautifulbusiness.uk