ID: FROM THIS LAND: travelogue episode 2

Wara, Suzie and Phil head north to the Central Highlands of Vietnam. The attraction? An audacious bid by local firm Sam Agritech to become their country’s first major exporter of avocado. The firm is already a big exporter of black pepper - Vietnam grows a third of global production. Sam Agritech is now eye-ing the US$9.3 billion global market for avocado. It has gone 50-50 with the New Zealand Government to fund Plant & Food Research to help make its dream a reality.