REWIND | Blend Your Way to Success | Season 10, Vol. 16

In this REWIND episode of Hospitality Hangout, hosts Michael Schatzberg, "The Restaurant Guy," and Jimmy Frischling, "The Finance Guy," were joined by Marianne Radley, the Chief Marketing Officer of Smoothie King. The trio engaged in a discussion revolving around effective marketing strategies and insights within the food and beverage industry.During the episode, Radley shed light on Smoothie King's recent marketing initiatives and shared valuable insights into the company's success. She emphasized the importance of understanding customer needs and tailoring marketing efforts accordingly. Radley pointed out that staying relevant in the ever-evolving marketplace requires continuous innovation and adaptation.Smoothie King's CMO emphasized the role of data in guiding marketing decisions. Radley revealed that the company leverages comprehensive customer data to create personalized experiences and develop targeted campaigns. By analyzing consumer preferences, Smoothie King has successfully implemented strategies to drive customer loyalty and engagement.They delved into third-party delivery services and the invaluable insights derived from their analytics. The trio eagerly discussed the challenges and opportunities that arise when partnering with external delivery platforms, emphasizing the importance of harnessing the power of data to enhance customer experiences and drive business growth. With Marianne's wealth of knowledge and expertise, they explored innovative strategies for leveraging third-party delivery analytics to make informed decisions and optimize operations.The discussion also touched upon the significance of brand authenticity. Radley emphasized the need for businesses to genuinely connect with their target audience by aligning marketing messages with their core values. She explained how Smoothie King's commitment to providing nutritious and delicious smoothies resonates with health-conscious consumers, leading to a strong brand identity.Hospitality Hangout once again proved to be an engaging platform for industry professionals. This episode delivers Marianne Radley's expertise and provides an enriching exploration of marketing strategies in the food and beverage industry.Key Takeaways:[01:50 - 03:36] Introducing Marianne Radley, CMO and Smoothie Queen of Smoothie King[03:36 - 04:38] Marianne's past at Anheuser-Busch, Monster, Pizza Hut[04:38 - 06:04] The Smoothie Bowl experience at Smoothie King[06:35 - 07:18] Innovation at Smoothie King, a new app and MVP platform[07:43 - 08:21] Growing and opening new stores internationally in the Caribbean, Korea and throughout Asia[08:21 - 09:02] Low entry fees for franchise start ups[09:24 - 10:23] Smoothie King origin story, 50 years of success[10:37 - 12:20] Takeaways from Food on Demand, the QSR landscape and third party delivery and new customer generation[12:22 - 13:31] How third party delivery can cause disharmony with intended food and brand experience[13:31 - 14:17] Third party delivery reflects poorly on the business not the delivery service[14:17 - 15:23] The analytics benefit of using DoorDash, UberEats, and third party delivery for data about your audience[15:23 - 20:40] Crystal Ball on digital engagement, minimum wage and tipping cultures[20:40 - 22:50] "What do you think of New Jersey?"[22:53 - 26:54] Branded Quickfire, Vegas EditionTo hear “Branded Quickfire” answers and all of Radley’s conversation check out this episode of Hospitality Hangout.