Alden Freeman and the Ghosts of Franceschi Park

Buckle up, friends: one of us cries in this episode.
Explore the fascinating history of Franceschi Park in Santa Barbara! This 15.78-acre park, equivalent to just under 4 standard Walmarts in size, sits atop the steep Riviera neighborhood. Discover why the Riviera is known for its wealthy residents and winding stagecoach roads, which now serve as pedestrian stairways.
Franceschi Park is a unique gem among Santa Barbara's parks. While most are passive parks with limited activity, Franceschi Park stands out. It features the historic Montarioso, a stately home that has witnessed better days, adorned with white plaster medallions showcasing faces, historical events, and labels that offer both information and humor.
When you visit Franceschi Park, you'll be rewarded with breathtaking views of Santa Barbara from its vantage point. You can see the entire city below, including Cabrillo Boulevard, the beach, and the downtown streets stretching to the Mesa.
For those seeking a little adventure, don't miss Lower Franceschi Park, accessible by crossing Mission Ridge Road. It's a lesser-known area of the park with "poor-people stairways" that not many people are aware of.
Franceschi Park's history is closely tied to Francesco Franceschi, a man who changed the Santa Barbara landscape with his passion for horticulture. Born Emanuele Orazio Fenzi in Italy, he moved to California and introduced numerous non-native plants to the region. Although he faced financial hardships, he made a lasting impact on Southern California's plant diversity.
Franceschi's legacy lives on through the park, but he did not directly donate it to the city. Instead, it was Alden Freeman, a philanthropic figure with an interesting background. Freeman, a Mayflower descendant and heir to Standard Oil money, had a penchant for architecture, journalism, and progressive causes.
Freeman's involvement with the park included adding unique plaster medallions to Montarioso, commemorating various people and events. These medallions tell the stories of individuals like Florence Maybrick, William Jennings Bryan, Nan Britton, and even Mussolini.
In 1931, Alden Freeman donated the Franceschi land to the City of Santa Barbara, creating Franceschi Park and Sylvan Park. Sylvan Park may be smaller, but it has its charm and history, making it a worthwhile visit.
So, if you're in or near Santa Barbara, don't miss the opportunity to explore the rich history and picturesque beauty of Franceschi Park and its unique medallions, and consider taking a moment to appreciate the contributions of Francesco Franceschi and Alden Freeman to this special place.