#476: Digital experiences in physical retail with Sarah Jarvis, Eagle Eye Solutions

Eagle Eye have recently released their new retail marketing book, Omnichannel Retail: How to Build Winning Stores in a Digital World and in it there are a number of insights about the state of retail marketing. Today we’re going to talk about a few of the insights in the report, including how contextual personalization and an omnichannel approach are becoming more important in the physical and digital retail environments.
To help me discuss this topic, I’d like to welcome Sarah Jarvis at Eagle Eye Solutions.
Resources
PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!
Learn more about the New Edition of Omnichannel Retail: How to Build Winning Stores in a Digital World here https://eagleeye.com/newsroom/new-edition-of-omnichannel-retail
Get the book here: https://www.koganpage.com/marketing-communications/omnichannel-retail-9781398612723 
Eagle Eye website: https://www.eagleeye.com
Learn more about the Omnichannel Retail report: http://tk.thinkinkpr.com/1/l/99d33da000bc48a1bd70c662f53c1e67?
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices