#448: Creating a strikingly different brand with Dharma Pachner, Contrast & Co.

I’m excited to bring you the latest in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency determined to build the most strikingly different brand experiences anywhere.
Today we’re going to talk about creating a strikingly different brand, why it is so important, as well as the cost of inauthenticity in branding. 
To help me discuss this topic, I’d like to welcome Dharma Pachner, Founder & Chief Creative Officer at Contrast & Co.
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