355: Elevating Engagement with Amanda Kaiser

Engagement is at the heart of most thriving learning businesses. In this episode of the Leading Learning Podcast, we talk about engagement with Amanda Kaiser, an engagement strategist, keynote speaker, and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. Amanda’s background and focus are on community engagement in the context of associations, but her perspective on engagement is valuable for learning businesses of all types. Co-host Jeff Cobb talks with Amanda about the necessary components of engagement including a high-level look at the six stages of engagement she covers in her book. Jeff and Amanda get into specific tactics and approaches such as e-mail communication, social proof, and priming members and learners for participation. They also discuss the primary importance of creating an organizational culture that supports and values engagement over transactions. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode355. We are grateful to our sponsor for this episode Thinkific. *** At Leading Learning, we believe reach, revenue, and impact are essential for all learning businesses. Thinkific Plus is a new-generation platform purpose-built to help growing businesses scale revenue. With Thinkific Plus, you can generate monthly recurring revenue through course subscriptions and membership programs, sell multiple seats for your learning products to a single buyer, suggest additional products in the learning flow to increase sales, and go global with 0 percent transaction fees and payments accepted in over 100 countries. Coastal Drone Co. uses Thinkific Plus to sell online courses, memberships, and certifications to those looking to fly drones in Canada. Since converting its training materials into online courses on Thinkific Plus, Coastal Drone Co. has scaled its business, earning more income, training more people, and positioning itself as a leading educator in the Canadian drone industry. Right now, as a Leading Learning listener, you can get a free month of Thinkific Plus by going to our special URL. Start your free month today at thinkific.com/learning.