How to communicate during uncertainty
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How can you communicate confidence when the future is uncertain? Claire manages communications at a transportation company that’s going through major changes, and she’s tasked with making sure everyone—from C-level corporate executives to people out in the field—get the information they need. However, she finds herself competing with industry news cycles and word-of-mouth speculation to get people’s trust and attention. Anne and Frances discuss the importance of authenticity and trust at work – and show Claire how to create a clear line of communication at her company.
Transcripts for Fixable are available at go.ted.com/fixablescripts.
How to communicate during uncertainty