#058 Damien Pommeret: on the good and the bad with the wool industry, and regenerative agriculture

Hey it’s Steph Dickson and welcome to the Live Wide Awake podcast. 
Today we are speaking with Damien Pommeret, the Regional Manager for Western Europe at the Woolmark Company. Committed to contributing to a vibrant, stable and profitable wool industry, Damien is in charge of supporting sustainability and fibre advocacy for The Woolmark Company through ongoing corporate activities.
Woolmark is a not-for-profit organisation that works alongside Australia’s 60,000 woolgrowers to research, develop and certify Australian wool. They are the global authority on Merino wool and owns the Woolmark logo, a quality assurance symbol applied to more than 5 billion products.
In this conversation, we talk about Woolmark’s striking yet controversial campaign, the good and bad with the wool industry and regenerative agriculture.
I hope you enjoy this smooth conversation thanks to our sound partner Audio-Technica.
Okay, it’s time to live wide awake.
Stay connected with Woolmark:
Website: https://www.woolmark.com/
Social media: https://www.instagram.com/thewoolmarkcompany/ | https://twitter.com/woolmark
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Reach out: hola@stephldickson.com