Episode 696 | The Truth about Product-Market Fit + Doing Sales as an Introvert (With Ruben Gamez)

In episode 696, Rob Walling and Ruben Gamez cover a variety of topics. They discuss how product market fit is achieved across customer segments and use cases, not simply broadly. Ruben shares how he approaches effective decision making and sales as an introvert. They wrap up by sharing how they evaluate candidates when hiring to build their teams.



Topics we cover: 




4:47 – Product market fit, increasing average revenue per customer



7:58 – When did you know you had product market fit?



11:03 – Product market fit is a continuum, and use case specific



14:27 – Making hard decisions around product market fit



19:01 – Getting better at prioritizing and making hard decisions



27:38 – Doing sales as an introvert



33:09 – Building a functional team that gets stuff done



40:10 – Evaluating potential hires




Links from the Show: 




MicroConf Sponsorships



Microconf Connect



Ruben Gamez (@earthlingworks) | X



SignWell



Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio)



The SaaS Playbook



Dynamite Jobs



Who: The A Method for Hiring by Geoff Smart, Randy Street



Crucial Conversations by Joseph Grenny, Kerry Patterson, et al. 




If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!




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