Episode 681 | Why Launching a Second Product is Usually a Bad Idea

In episode 681, Rob Walling and Ruben Gamez go deep on the drawbacks of launching a second product. They both generally advise against doing so, as it can distract from the existing product. However they do share some successful attempts, strategic insights, how to approach feedback on second ideas, and the benefits for founders that beat the odds.



Topics we cover: 




1:31 – When you should launch a second product



5:32 – Ruben’s experience growing Bidsketch and SignWell



9:45 – Responding to market pull, avoid the sunk cost fallacy



12:26 – Dividing attention between multiple products



16:40 – Choosing when to split focus



21:13 – Why a second product worked for Ruben and others



28:54 – Gauging your product intuition and getting outside feedback



32:50 – Avoiding bias when receiving feedback on your ideas



38:21 – Strategies and goals for adding a second product



42:50 – Cross selling multiple products




Links from the Show: 




MicroConf US Tickets are on sale



Ruben Gamez (@earthlingworks) | X



Episode 499 | The (First) Six Stages of SaaS Growth – Part 1



Intelligent Editing



SignWell (@SignWellApp) | X



Bidsketch



SignWell



Stratosphere



finchat.io



David Cancel (@dcancel) | X



The SaaS Playbook




If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!



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