Ep. 22 From Authenticity to Bora Bora: Navigating the Beauty Creator Journey with Michelle York

Join Sonia as she sits down with rising beauty content creator Michelle York in this captivating episode of lipservice Podcast. Michelle opens up about her unexpected journey from casual Instagram stories to viral TikTok success, sharing candid insights on authenticity, dealing with online negativity, and the realities of content creation as a career.Highlights include:Michelle's organic path to content creation and how she found her nicheThe importance of passion and authenticity in building a followingBehind-the-scenes details of her dream Tarte trip to Bora BoraNavigating brand relationships and the power of genuine product enthusiasmDealing with hate comments and maintaining a thick skin onlinePractical advice for aspiring beauty creatorsWhether you're a budding influencer or simply curious about the world of beauty content creation, this episode offers a refreshingly honest look at the highs, lows, and unexpected turns of building a career on social media. Tune in for laughs, insights, and inspiration from one of the beauty community's rising stars.Follow Michelle: on TikTok and Instagram and tune in to her podcast weekly. —If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram and TikTokJoin lipservice world, the free community helping beauty creators connect and elevate.Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.