Ep 5. A Decade Of Influencer Marketing With Beauty Executive, Eileen Dautruche

Join Sonia in interviewing Eileen Dautruche, a Beauty Executive, Digital Marketing Expert and early (2008) Blogger/Influencer. Eileen started her career as a 19 year old blogger and now she works at one of the most sought-after beauty brands in the world (Bobbi Brown!).Sonia asks Eileen about her career journey and the evolution of the beauty influencer over the past 10 years. Additionally the two dive into some of the biggest mistakes they are seeing today's creators make when interacting with brands and call out their gold standard content creators (spoiler: Jackie Aina and Chriselle Lim).Connect with Eileen on Linked In: https://www.linkedin.com/in/eileendautruche/ —If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram: https://www.instagram.com/sonia.elyss/TikTok: https://www.tiktok.com/@sonia.elyssJoin the lipservice world, the free community helping beauty creators connect and elevate:https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit