Ep 19. The Key to Effective Negotiation & Communication with Rachel Anise (@beautyprofessor)

Sonia sits with Rachel Anise, a communications professor, published author, ex-model and long-time content creator. Rachel walks us through her unique journey with content creation starting with long-form blogging and evolving over 10+ years to today where she is on the verge of launching her own haircare brand. Rachel uses her professional background to inform the way she shows up as a creator and educates the audience on how to negotiate brand deals (with her win,win,win method), how to grow an authentic audience and what to do when negativity strikes. Follow Rachel on Instagram, TikTok and subscribe to her YouTube channel. —If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram and TikTokJoin lipservice world, the free community helping beauty creators connect and elevate.Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.