Stirring Up Coffee Industry, with Green Coffee Company and Coffee Cloud

There are numerous opportunities for a revolution in the coffee industry, said guests at Naturebacked’s holiday-season coffee episode.
We talked first with Josh Ziegelbaum from Miami-based private equity firm and asset manager Legacy Group, the key investor behind Green Coffee Company, the largest coffee producer in Colombia, which it built from the ground up starting in 2017.
The Green Coffee Company is raising $100 million to expand its offering into roasting and distilling spirits from coffee waste.
Learn more about:

How to build a coffee unicorn in 10 years

The opportunity to use the coffee industry leftovers

How to change the industry’s social, and environmental standards

Innovator’s dilemma in an old industry


Later, we talked with Miroslav Kovac from Coffee Cloud in Croatia. He has turned the startup, which was born as a hardware company, into a data analytics firm for the coffee industry to reduce waste and slack from the process.
“It’s not easy to go to the coffee virtually. In some countries, it’s not always takeaway coffee. Coffee is a social situation. Let’s say in the Balkans, where people are sitting and having coffee, it’s some kind of state of mind to sit and join the coffee for one or two hours and talk about everything,” Kovac said.
In the NatureBacked podcast of Single.Earth, we talk with our guests about their vision of the new green economy.

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