#2: John Fiorentino - The Hunt for Big Ideas

For John Fiorentino, finding creative ideas is like hunting big game. It’s unpredictable, requires innate skill, and is an all-consuming quest defined by feast and famine.

John’s hunt for ideas led him to create a product inspired by nights sleeping on the New York City subway which invented a category: the Gravity Blanket. Since launching this product, John has founded a collection of other product-driven businesses which have generated hundreds of millions of dollars in revenue since inception without relying on outside investment.

With an evident contrarian streak, John embraces his “truth-telling phase” in this interview and holds forth on how good ideas are undervalued, how organized religion has become counterculture, whether G-Wagons are tacky, and the hidden trap of fame. 

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