Magda Ramada: From Blockchain to Revolutionising Insurance with the Right Tech

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Magda Ramada, Senior Director and InsurTech Innovation Leader at WTW's Insurance Consulting and Technology, where she spearheads the company's engagement with InsurTech startups and blockchain initiatives worldwide. With over two decades of experience, she has become a prominent voice in digital transformation, advanced analytics, and emerging risks within the insurance industry. Today, we'll be exploring Magdalena's journey in InsurTech, her views on the challenges and opportunities in the industry, and her vision for the future of insurance technology. KEY TAKEAWAYS I got into insurance and technology by chance. 10 years ago I took on a project for a large insurance company whose CEO wanted to look at lobbying risks and macro-economic risks, which I was an expert on. I felt self-conscious talking about risk to the CEO, so I studied like I’d never studied before, and it was a great experience. After that, everything I did was around insurance which led me to blockchain technology, and I realised this was going to change the way we can neutralise risks. I don’t think I’ll ever leave. Technology is an enabler. It doesn’t need to be AI-based or shiny or a startup, as long as it’s the right kind of solution to transform the industry. In insurance, the applications of technology and the needs and functionality are very different from personal lines to motor, home or pet insurance. It’s a world with a lot of complexity.  What are the tools that enable me to use and analyse more data, leverage the data we already have, and how that data can travel from very different functions and allow a very different target operating model where the technical functions converge to work as one. There are a number of specialisms around that that go deep, like generative AI, natural language processing, OCR, where you become an expert in a niche and you don’t need to know insurance. The first thing you need to understand is how a technology is going to affect what you are doing. Then there’s the augmentation with everyone in the value chain (the claims handler, underwriter, customer, online customer, agent), these all need different interfaces and types of insight for the different personas to enable timely, better decision making. Not every technology will enable you to do that. BEST MOMENTS ‘Every time I had the choice of choosing insurance economics as an elective, I chose something else!’ ‘I like being on stage, it’s the closest I can get to teaching.’ ‘One of the things that makes us different from other species is our ability to imagine how things can change and be radically different. Technology can help us with that.’ ‘What is my insurer client going to need in 5 years? What is going to be critical? What is going to allow them to compete with others, to outperform and become front runners?’ ABOUT THE GUEST Magdalena Ramada Sarasola, PhD, is a trailblazer in the global InsurTech landscape. As Senior Director and InsurTech Innovation Leader at WTW's Insurance Consulting and Technology, she drives the company's engagement with InsurTech startups and blockchain initiatives worldwide. Dr Ramada Sarasola's expertise spans from microinsurance and financial inclusion to emerging markets and multinational enterprise strategies. LinkedIn ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook  TikTok Email Website