Paul Roetzer: The Marketing AI Institute

On this episode of the Scouting For Growth podcast. Sabine talks to Paul Roetzer. Paul Roetzer is the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence, The Marketing Performance Blueprint, and The Marketing Agency Blueprint, and the creator of the Marketing AI Conference (MAICON). In this episode of Scouting for Growth, Sabine and Paul discuss how Artificial Intelligence will evolve marketing practices. Drawing comparisons to how we use AI in our daily lives through social media and marketing. KEY MOMENTS 0:00 Introduction 3:56 What Does Paul Mean by Traditional Marketing Is All Human? 6: 02 What Are the Obstacles to Artificial Intelligence Adoption 8:32 How Did the Marketing Artificial Intelligence Institute Come About? 11:50 Paul Talks About the Revolutionization of the Market Today. 15:42 What Trends Should One Look Out For In Artificial Intelligence Marketing Technology 18:44 How To Make Artificial Intelligence A Part Of Our Daily Lives. 21:05 What Is The Gap Between The Business School And Learning Artificial Intelligence 23:06 What The Next Generation Need To Have to Lead Them To Success 10. 25:08 What Are The Metrics We Need To Look At In Artificial Intelligence Marketing? 29:12 Advantages and Disadvantages of Artificial Intelligence. 32:24 Five Steps To Implement Artificial Intelligence In The Marketing Environment 34:42 Tips on Tools To Use For Artificial Intelligence 38:42 Words Of Wisdom From Paul   ABOUT THE GUEST Paul Roetzer is the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Follow Paul on LinkedIn - https://www.linkedin.com/in/paulroetzer/ Twitter - https://twitter.com/paulroetzer?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor The Marketing Institute - https://www.marketingaiinstitute.com  ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers & accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner.  Twitter: SabineVdL LinkedIn: Sabine VanderLinden Instagram: sabinevdLofficial Facebook: SabineVdLOfficial TikTok: sabinevdlofficial Email: podcast@sabinevdl.com Website: www.sabinevdl.com