Alex Shevelenko: Elevating Digital Document Experiences

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Alex Shevelenko, the CEO and Co-Founder of Relayto, brings to the table a compelling narrative of how transforming mundane PDFs and presentations into interactive web experiences is not just an upgrade but a necessity. Today we will weave through Alex's entrepreneurial voyage, his insights on leadership, the genesis and trajectory of Relayto, and a gaze into the future of digital content experiences. Alex’s perspectives to our dialogue will bring both foresight and actionable intelligence on harnessing interactive content management platforms like Relayto. We unmask the potential of interactive AI-led content management platforms in reshaping enterprise communication and how leaders can leverage this technology to foster better engagement within a world of digitalization. KEY TAKEAWAYS At my first job, an internship at Microsoft Office in 1997, I discovered the pdf was taking over PowerPoint and Word as the main medium which the customer wanted.  The medium we’re advocating is a consumer-centric medium. They start with the end-recipient in mind and, in the process to make that process a vision we tend to use AI and no-code software. The more valuable the idea for progression, the worse it’s communicated. The more trivial ideas have a ton of click-bait-y ads that try to get you to buy stuff that you don’t need and solve problems you don’t really have. BEST MOMENTS ‘Entrepreneurship tends to call on you.’ ‘Fundamentally it’s about the consumer of your content… what do they want to do? Increasingly they want a conversation rather than be pummelled with information, they want to be engaged and make the interaction their own.’ ‘It’s a privilege and a joy to work on something you really believe in.’ ABOUT THE GUESTAlex Shevelenko is the CEO and Co-Founder of Relayto, a document experience platform that turns conventional PDFs and presentations into interactive web experiences. With over 20 years of experience in the technology industry, Alex has worn many hats across global organizations like Microsoft, Salesforce, SAP SuccessFactors, and Oliver Wyman consulting. His career reflects his passion for innovation and his innate ability to lead and inspire teams. Alex holds an MBA from Stanford Graduate School of Business and a BA from the University of Pennsylvania. He has also completed executive education at Harvard Business School. As a serial entrepreneur, Alex founded the management consulting firm Glocal Partners, where he advised international companies on growth strategies and innovation.  This experience laid the foundation for his current venture, Relayto. Since co-founding Relayto in 2017, Alex has rapidly grown the company. Relayto has raised $500K in funding to date and hit $1.6M in revenue in 2022. Under Alex's leadership, Relayto transforms how enterprises communicate and engage with digital documents.  When he's not building Relayto, Alex is an avid reader and movie buff. He also loves to travel the world, having been to over 29 countries across 6 continents. Alex brings a unique blend of leadership, innovation, and global perspective.  https://www.linkedin.com/in/shevelenko/  https://relayto.com/  ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers & accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner.  Twitter: SabineVdL LinkedIn: Sabine VanderLinden Instagram: sabinevdLofficial Facebook: SabineVdLOfficial TikTok: sabinevdlofficial Email: podcast@sabinevdl.co Website: www.sabinevdl.com