311. Why You Should Consider Creating a Podcast to Market Your Business with Danny Ozment

Podcasts are the name of the game today! We sit down with Danny Ozment to have a conversation about using podcasts to promote your video business. You’ll even get a little insight into why this podcast exists.  A podcast has the potential to be a complete game changer for your business, but it needs to be done right. Danny explains just how to structure and market your podcast so that it will be found, build trust between you and future clients, and act as a launching pad for loads of social media content. A podcast can be your door into creating the lasting, long term client base that you want and help you impact the world more than you ever dreamed possible.  Key Takeaways  Podcasting is the long form version of content marketing. Utilize this and repurpose it to create other forms of social content with little extra effort. Use your podcast to build trust with prospective clients and set your business apart from the competition. Structure your podcast for the specific goal that you have for it. Market your podcast effectively so that the correct people find it. About Danny Ozment  Danny Ozment is a business strategist and podcast consultant for busy professionals and solopreneurs who want to create podcasts that build brand loyalty and make their marketing efforts more effective. His goal is to help you clarify your message and publish engaging content that creates customers who trust you before they buy and can’t wait to tell the world about you. Danny’s refreshing approach as the owner of Emerald City Productions has made him a sought-after speaker, online educator, and consultant for major corporations and thought leaders. His clients include Salesforce, LinkedIn, the John Maxwell Team, Mike Kim, and The Dijulius Group. He is the host of the highly-rated podcast, Podcast Strategies for Growing Your Business, Community, and Influence. He has spoken at industry-leading events including Podcast Movement and Mediavine. Right now, Danny is wearing out his Walt Disney World annual pass with his wife and 2 kids. When he’s not on Pirates of the Caribbean, he spends his days on a mission helping podcasters change the world one download at a time. The free tips he provides at dannyozment.com, guarantee you’ll launch and grow a podcast that will impact the world. In This Episode [0:00] Welcome to the show! [3:01] Meet Danny Ozment [5:10] Danny’s most rewarding experiences with podcasting [12:08] Using a podcast to market your video business [20:38] How to efficiently and successfully produce a podcast [35:29] How a podcast influences future clients to trust you [38:12] Structuring your podcast to meet your specific goals [44:58] Marketing your podcast [48:06] Connect with Dan [51:00] Outro Quotes “By helping people get these stories out, get these conversations out, that I was reaching now thousands, tens of thousands, millions of people.” - Danny Ozment [7:03] “Often the listeners to a podcast build a relationship that is similar to a friendship with the host.” - Danny Ozment [18:38] “It is the disease that entrepreneurs all have, it would just be quicker if I do it myself. That’s a lie.” - Ryan Koral [31:50] “That is the way: being an expert, borrowing audiences and bringing them back to your podcast, and then also working with your current audience.” - Danny Ozment [47:00] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Danny Ozment online  Danny’s Company: Emerald City Productions Download “Your podcast Roadmap” Follow Danny Ozment on Instagram | Facebook | Twitter Connect with Danny Ozment on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!