299. Learn How to Tell Better Stories for You and Your Clients with Margot Leitman

“It was the best of times, it was the worst of times…” Today we learn how to tell great stories with author and film & TV writer Margot Leitman. Margot tells us what needs to be in every story for it to be engaging and relatable. Knowledge that will help you not only when marketing your own brand but also when creating projects for your clients too.  Key Takeaways Your story should have a beginning, middle, and end. Don’t ignore the process; the process is where the story is. Universal themes help your target audience engage better.  About Margot Leitman Margot Leitman is the author of the best-selling book LongStory Short: The Only Storytelling Guide You’ll Ever Need, What’s Your Story? & Gawky: Tales of an Extra Long Awkward Phase. She has written for DreamWorks TV, the Hallmark Channel, and the Pixl Network and worked for "This American Life" as the West Coast story scout.  She is the founder of the storytelling program at the Upright Citizen's Brigade Theatre and is a five-time winner of the Moth Storyslam and a winner of the Moth Grandslam, receiving the first ever score of a perfect 10. She travels all over the world teaching people to tell their stories.  In This Episode When Margot realized she was a storyteller and how she manages her time [7:11] The bonus of writing non-fiction over fiction [9:58] Components of telling a great story [12:11] The best way to structure your stories [24:01] How Margot helps businesses tell better stories [26:13] How Margot created the job of storyteller for herself [28:23] What every story must have so people can relate to it [31:09] People like to hear the results, but the process is where the story is [36:45]  Quotes “How can you get the most amount of information out but in a short amount of time, so a big thing is to not over explain.” [13:02]   “Have you gotten an emotional response from your audience? Then you win. If you’ve left no room for a response, then that’s not effective storytelling at all.” [17:15] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Margot Leitman online  Follow Margot Leitman on Instagram | Twitter | YouTube Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!