What are the Biggest Challenges in Lead Generation

Most common mistakes entrepreneurs make when trying to boost sales/leads. In this episode I use some anecdotal experience where I mislaid £9k through not understanding the data in my Facebook Ads, spending several thousand pounds on printed advertising that yielded ZERO results...here's what I learned from those expensive mistakes and what I found to be the biggest challenges in lead generation in 2022:
In this episode I talk about:
Some Facebook ads that went wrong to the tune of £9k
Not choosing the right supplier - Buying followers on Instagram...yikes!
Spending on “Awareness” often produces little to no results:
“PR” in Magazines which don’t exist or have over-inflated promises around audience and circulation
Business events again where audiences are over-inflated
Facebook Reach advertising



So what can you do to overcome challenges in lead generation?
Ensure you implement campaigns well
Try them out for the long term
Get enough data and validation to test whether it’s working (ScoreApp versus Facebook Lead Ads)
Get a solid Sales Process in Place
Be willing to invest in Marketing (20% of your turnover or 80% of your time).

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