S2 E68 - POV Before Product: Designing a New Category | with Jenn Davis
Release Date:
"How in the world are you getting rockin' and rollin' building a new category here?"
Carl Ferreira doesn't waste any time kicking off this conversation with Jenn Davis, Co-Founder and Head of Marketing at Gradient Works. Jenn has been instrumental in designing and building the Dynamic Books category, a new way to handle sales territories. In this episode, Jenn takes Carl and Cassidy through:
- Identifying when/if a new category is needed
- Doing research to get "message-market-fit" prior to building out a product
- Creating a strategic narrative around that new category and building it out
- and much more.
S2 E68 - POV Before Product: Designing a New Category | with Jenn Davis