Hidden Gems: Amira Rasool of The Folklore

Because you’re a follower of RM and all things beautiful and unique, we assume you’ve heard of The Folklore. If you haven’t, however, it’s time to Get. On. It. The brainchild of Amira Rasool, The Folklore is both a DTC and wholesale marketplace connecting buyers to distinctive brands that have been geographically and racially marginalized. Here you’ll find brands across apparel, accessories, homeware, and beauty that utilize styles and materials unique to the countries they call home.
A unique business model calls for a unique leader, and Amira has always been up for the challenge. The youngest Black woman to raise over $1M in a pre-seed round, Amira is evolving her leadership style as her business evolves, all while consistently investing in the success of small businesses around the globe.
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Guest Website
TheFolkloreGroup.com
TheFolklore.com
Shop.TheFolklore.com
AmiraRasool.com
Social Media
@thefolklore
The Folklore Group
@amirarasool
Big Ideas
Keeping investors on board when the business makes a pivot.

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