049 - Weapon of Influence - Reciprocity

Go to https://www.procurementzen.com/049 to find the podcast version of this episode This is the start of a new series, which covers Cialdini's weapons of influence. We start with the first one: reciprocity. Give and ye shall receive! The episode where I cover Cialdini's book and a lot of others can be found here: https://procurementzen.com/negotiation/best-books/