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  3. #467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand

#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand

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Dean Kowarski, Global CEO of Virgin Active, shares incredible insights in today’s Let’s Talk Loyalty show. 
This podcast is a real masterclass in loyalty. Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation. 
Dean’s leadership is driving a quest to ‘improve people’s lives through wellness’; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai).
Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025.

Hosted by Amanda Cromhout
 
Show Notes :- 
1) ⁠Dean Kowarski
2) ⁠Virgin Active
3) ⁠ Virgin Active Rewards

#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand
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#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand
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