#466 : Investigating the Pro Premier Rewards Program by Floor & Decor (Short Summary Show)

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Matt Goldberg from Floor and Décor
Matt and Paula discuss the insights behind the Pro Premier Rewards program and Tom summarises key points of the loyalty strategy, designed to deliver powerful benefits to their community of flooring professionals nationwide,
This is a B2B program with a vision of continually growing share of wallet with their business customers.  Listen to enjoy a masterclass in the pillars needed to drive emotional loyalty in the intensely competitive retail sector for home improvements.

Show Notes :- 
1) ⁠ Matt Goldberg
2) Floor and Décor⁠
3) ⁠Pro Premier Rewards
4) ⁠#267: Floor & Decor Shares the "Pro Premier Rewards" Program